The Kindle 3 is Amazon's fastest-selling e-reader to date, the e-commerce giant said today, with more ordered in the first four weeks of launch than any of the previous Kindle models.
The first shipments of Amazon's much-anticipated third-generation device also started shipping to customers today, two days earlier than expected.
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The new Kindle features a smaller build and a screen that Amazon says has 50% better contrast than previous models. A WiFi-only model sells for $139 and a 3G model sells for $189.
It's not clear how many of the Kindle purchases were new customers or upgrades to older models.